Asia vs. Europe: How City Tourism Shifted Since 2019

Last updated: September 1, 2026

Five years after the pandemic, city tourism has split in two. Asia and the Gulf have blown past their 2019 levels — Mecca’s foreign Umrah pilgrims are up 127%, Tokyo’s foreign visitors up 63%, Bangkok roughly a third above its pre-pandemic count. Europe’s giants, meanwhile, still haven’t caught up: London’s inbound visits remain about 4% below 2019, and even Paris — despite its Olympic year — sits roughly 2% under its pre-pandemic record.

International visitors: latest year vs. 2019

Mecca+127%Tokyo+63%Bangkok*+33%Dubai+17%Chennai+1%Paris (Île-de-France)-2%London-4%
Change vs. 2019 on each city’s own official metric. * = index-vendor caveat, see table. Blue = above 2019, orange = below. Chart: TN Cities.

The data

CityRegionvs 20192019LatestMetric
MeccaGulf+127%7.46 M16.92 M (2024)foreign Umrah pilgrims
TokyoAsia+63%15.18 M24.79 M (2024)foreign travelers
Bangkok*Asia+33%22.7 M30.3 M (2025)international arrivals (city)
DubaiGulf+17%16.73 M19.59 M (2025)international overnight visitors
ChennaiAsia+1%0.78 M0.79 M (2024)FTAs via Chennai airport
Paris (Île-de-France)Europe-2%≈23.1 M22.6 M (2024)international tourists, region
LondonEurope-4%21.7 M20.9 M (2024)inbound overseas visits

Download: since_2019_2026.csv — with sources and caveat notes per row.

What changed

  • Religious travel is the biggest structural shift. Saudi Arabia more than doubled foreign Umrah pilgrims (7.46 → 16.92 million) as Vision-2030 capacity expansion took hold — the largest gain of any destination we track.
  • Japan is the new gravity centre of city tourism. A weak yen and expanded flight capacity pushed Tokyo 63% above 2019 — the strongest growth of any conventional destination in the cohort.
  • Europe’s stagnation is structural, not cyclical. London and Paris both grew ~3% in 2024 — but from holes deep enough that neither has regained 2019. The growth story has moved east.
  • Chennai shows the flat middle: back to 2019 levels almost to the decimal (+0.9%) — recovery without expansion.

Methodology

Each city is compared on its own official metric (documented per row); we only include cities whose 2019 baseline is cleanly sourced — Guangzhou, Da Nang and Ha Long were left out because we could not verify official 2019 city-level baselines to our standard. Paris’s 2019 value is derived from the CRT’s own statement that 2024 was 2% below 2019. Bangkok mixes index vendors (Mastercard 2019, Euromonitor 2025) and is marked accordingly. Sources: Methodology · Most Visited Cities · Fastest-Growing Destinations.

More TN Cities data stories

Changelog

  • 2026-09-01: First edition, 7 cities with verified 2019 baselines.